Red grape variety widespread in Piedmont and of ancient origin. It comes from the lands that were before the Marquis and then the Duchy of Monferrato. Strong adaptability to soil type and climate, abundant production, high yield of must and richness of color encouraged farmers to plant vineyards and to produce wine. Its importance grew significantly at the end of the nineteenth century when it was recognized as a strong and vigorous vine can resist phylloxera, which had invaded, destroying them, several vineyards.
Shortly Barbera became the Piedmontese grape par excellence and its wine undisputed protagonist of farmhouse tables, the daily life of all the Piedmont hills. The vine Barbera attests in an exemplary manner the singular good fortune of the Langhe and Roero area: producing great wines for aging and at the same time give emotions in younger wines.
In the past the Piedmont Barbera was considered "rustic", but with time grew in the estimation of the public because it has proven capable of providing, through appropriate winemaking processes, both excellent wines ready to drink, both wines of average longevity and good structure resisting time and confirm, after many years, the most original character of a land and a vine from the particular prestige. As for the Nebbiolo Barbera also shows in his character the nature of the soil of origin and the footprint soft and persuasive of calcareous marl clay for brevity we call "the white lands".